Legal Practices Under GDPR For The Use Of AI

In today’s world where everything is advancing with technology, AI has emerged as a preferable option in different sectors. This is due the fact that it brings convenience, feasibility, cost effectiveness as well as it saves time. However, with its growing popularity, it is also essential to make sure that it takes care of the data in legal and ethical way. To ensure the security and alignment of data with AI, General Data Protection Regulation (GDPR) comes into action.

GDPR was formed in 2018 with a vision to provide security to people for their confidential information. This technology isn’t restricted to locations. If an organization makes use of AI, they need to make sure that the data they gather must come through legal means. Some of the legal practices under GDPR that companies could use are:

  • In case of contract, when a user is obliged to provide their information to fulfill the necessities of the contractual agreement they made with the organization. When AI systems are used to provide recommendations based on the customer’s preferences, this legal practice could be opted.
  • Another lawful practice could be consent. Customers should be asked for their consent, when providing their personal information. The consent needs to be clear without any ambiguity. However, when using AI, this practice may prove to be a little complex.
  • Legitimate Interests Assessments (LIA) can also be used as a beneficial measure to ensure security. According to this procedure, an organization is entrusted with the task to ensure that their interests and the rights of customers both are aligned and safeguarded.
  • In cases where AI is used in health sector, the legal policy of vital interests could be used. It can also be used when AI is used for emergency alerts.
  • In scenarios where personal information is needed to fulfill a legal technicality, the practice of legal obligation could be used. It is most commonly used for taxation sector, where AI is employed.
  • Another legal practice that falls under GDPR is public task. Personal information could be accessed by agencies that are working for public welfare. Usually government sector that uses AI makes use of this legal practice.

Any organization that makes use of AI should make sure that their chosen legal practice is clearly documented. They must make sure that the use of AI do not compromise the security of customers’ personal information. It must restrict any illegal access to the information.

Whenever an organization makes use AI, their chosen legal practice must strictly follow GDPR. Whatever measure an organization uses: contact, consent, LIA or legal obligation, all of these must ensure security and transparency to end users.

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